优势 ADVANTAGE

Why did you choose me?

With nearly 20 years in industrial design, I have consistently delivered innovative and high-quality design solutions for clients. Previously serving as Design Director and General Manager at one of China’s Top 10 design firms, I have led over a thousand projects, accumulating deep hands-on and managerial experience. This cross-industry, multi-category expertise allows me to offer unique perspectives, accurately identify industry-specific opportunities, and help brands maximize their market potential.We’ll discuss your needs, concepts & goals, then create tailored brand solutions—turning ideas into commercial visuals with expertise & innovation.

Professional and dedicated

As a versatile talent who combines industrial designers and design managers, I am skilled in building a triangular strategic model of user needs, technical feasibility, and commercial value. Through full chain design management, I achieve precise positioning of value anchors and help clients increase their average commercial premium by over 30%.

High cost-effectiveness and quality control

Traditional design teams often adopt a pyramid shaped talent structure, with senior designers spending 30% -50% of their work time cultivating new talents. Although this hierarchical personnel configuration can ensure basic production capacity, it is difficult to avoid implicit communication costs and resource mismatch risks. Compared to others, independent design experts with over ten years of project experience, with their systematic design thinking and precise demand control ability, can create unexpected business value within the same budget.

Creativity and execution coexist

From conceptual conception to design delivery, I lead the entire design process, achieving precise control of design quality, ultimate optimization of details, and ensuring seamless connection with business goals.

Emphasis on experience and pursuit of excellence

Through the integration of ergonomics and aesthetic innovation in design, I utilize user research, interactive experience, and interdisciplinary collaboration to achieve dual excellence in functionality and aesthetics, and create market leading design solutions.

Deeply cultivate the industry and gain insight into demand

Through long-term practice, I have a profound understanding of customer needs and can provide practical solutions from both a creative perspective and a technical implementation level. My design philosophy is people-oriented, centered on user experience, and emphasizes the balance between functionality and aesthetics.

Flexible customization to meet personalized needs

Every project is seen as a unique creative opportunity, and I will tailor design solutions based on the client’s specific needs, budget, and brand positioning. I can complete both single product innovation and large-scale series development with a professional attitude.

Technology driven innovation

I always pay attention to cutting-edge technology in the industry, combine the latest technological trends, and provide innovative design ideas and implementation solutions to customers, ensuring that the design is not only beautiful, but also futuristic and competitive.

Culture and Localization

I have extensive experience in cross-cultural design and am able to combine brand values with local culture to create works that meet international standards and have regional characteristics. I can provide targeted design solutions for clients in markets such as Asia, the Middle East, and Europe.

Transparent interaction, co creation of success

Throughout the entire design process, I will maintain close communication with the client to ensure that every step is agreed upon, and through clear communication and efficient collaboration, we will work together to create a satisfactory work.

Awards and honors

I have been honored with numerous international and domestic design awards, along with a wealth of design accolades and professional certifications.